Become a Business Development Manager: Your Path to a High-Paying Job!
In this program, you’ll learn directly from the experts who have been working as business development managers for over 5 years. After finishing the program, you’ll get a job as a Business Development Manager. Get ready for an exciting journey!!
Your Actionable Roadmap to Become
Business Development Manager
Week 1
Introduction to Business Development
What is Business Development?
Who is a Business Development Associate / Business Development Manager?
Roles and Responsibilities of a BDA/ BDE/ BDM
Requirements for a BDA/ BDM
Career opportunities and growth for a BDA/BDE/BDM
Week 2
Know Your Industry, Market, and Product/ Service
Understanding Your Industry, Market, and Competition
Market Analysis (Successful Businesses in Your Market)
Competitor Analysis (Understand the Gaps in their Product)
Understanding your company’s vision, mission, and goals
Understanding the demand for your Product/Service in the market
Understanding the USP of your product
Week 3
Know Your Customer
Understanding Customer Avatar or Ideal Customer Profile
Understanding customer characteristics, pain points, needs, and desires
Converting the research into artifacts such as user personas & customer journey maps
Learn about customer empathy and bonding
Customer Profiling and Psycho-graphic Segmentation
Finding product opportunities with surveys, customer interviews and secondary research
Week 4
Build Your Strategy
4P’s of Marketing- Product, Price, Place, and Promotion
Understanding Product Life cycle
Understanding the types of Businesses & Industries (B2B, B2C, B2B2C, FMCG, BFSI, E-commerce, Education, Healthcare, etc.)
How to do Product Targeting & Positioning
Understanding Pricing and Discounting
Learn to create an Offer that your customer can’t refuse through Value driven approach
Week 5
Lead Generation
Understanding Lead Generation Ecosystem
Lead Capturing: Google Forms, Cold Emails, Lead Magnets, Facebook Ads/ Instagram Ads/ Google Ads/ LinkedIn Ads, Offline Events, Content Marketing, Social Media Groups, etc
Lead Nurturing: Lead Profiling, Lead Filtering & Prioritization, Understanding Qualified Leads, Understanding CRM (Any one tool), Automation, Offers, Understanding LTV
Lead Conversion: Delivering Product Demos, Negotiating Pricing & Product Features, and Objection Handling
Week 6
Written and Verbal Communication
Understand the Art of Pitching
Understand the Art of Presentation
How to write great Proposals that convert
How to draft High Converting Emails
Learn Customized Message Writing
Learn the Art of Letter Writing
Learn the Art of Pitch Writing
Week 7
Understanding Sales
Introduction to the Sales Process
Success Formula in Selling
Psychology of Selling
FAB Model – Magic of Selling Anything
Buyer’s Needs and Wants
Selling Processes
ABC of Selling
Learn tne Importance of Ethics in Sales
Week 8
Learn the Art of Closing Deals for BDMs
Learn How to do Prospecting correctly
Call Reluctance and Telephonic Calling
Learn the Art of Cold Calling
Asking the Right Questions is the Answer
Focus on Listening
Learn Negotiation in a Right Way
Objection Handling
Understand Closing your Prospects
Understand the Role of Pleasing Personality
Week 9
Projects, Bonuses and Resume
10+ Real-World Live Projects for each module
3 Business Development Case Studies
Build Your Own Portfolio
Interview Preparation through Mock Interviews
Practice Live Calls
Live Product Demos
Live Pitching, Presentation, and Sales with Customers
Build Resume for BDM role and Optimize LinkedIn
Use of AI Tools for Business Development Managers
Make High Converting Proposals through AI
Lead Generating Funnels through AI
Free Resources to Learn MS Excel, MS PowerPoint, and MS Word